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Mrs. Taste
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One of the main reasons pointed for this moment is the change of status that occurred in relation to “to be healthy”. Today, going to the gym or having a good nutrition, for example, is not just an aesthetic issue, but also a medical recommendation. Within this perspective, new public started to practice some kind of sport, attending the gym or hiring a personal trainer. This public is aware of the importance of the quality of the life. It is a student profile that already has a disciplined personality and vision of medium and long period.